Web3 businesses builder Tokens.com has announced the launch of Valor, an ecommerce platform within Metaverse Group. Valor is a proprietary ecommerce platform within Metaverse Group that allows product placement and advertising within virtual gaming worlds including Roblox and Fortnite.

Throughout 2023, Metaverse Group has worked to develop Helix Worlds, the technology fuelling the Valor app. Valor, conceived as a loyalty programme, enables clients to integrate branded product placements within games such as Roblox and Fortnite. Users engage with the app by scanning branded items, leading them to the brand's page to access offers and accrue points redeemable for rewards.

Valor is available for download on the Google Play Store, and iOS App Store. Officials from Tokens.com said that the Valor app was developed to solve an important problem for brands who were looking to advertise in popular gaming platforms like Roblox and Fortnite where links and QR codes are not allowed. Valor provides a solution by giving brands the ability to offer a shopping experience to players, without taking them out of the game flow and disrupting the environment with links and QR codes.

Immersive product placement in 3D environments The consumer ecommerce experience has not changed substantially in the last 20 years. However, with the advent and popularity of new 3D platforms such as Roblox and Fortnite, brands are seeking innovative ways to evolve their ecommerce solutions. Through Helix Worlds, brands have the unprecedented opportunity to place their products into games and 3D environments without breaking the immersive experience and breaking platform guidelines.

Valor using Helix Worlds technology was innovated for brands to market their products to a new audience and for consumers to enjoy an augmented shopping experience. Helix Worlds can be implemented into any app and will be available across multiple platforms, and popular games. What does Tokens.com do? Tokens.com is a technology company that builds products and services that connects brands to consumers in 3D internet environments, including popular gaming and metaverse platforms.

The company also earns revenues through staking an inventory of owned cryptocurrencies. Their solutions give their clients a more engaging way to connect with their existing clients, and access to a new generation of consumers who spend time on platforms such as Roblox and Fortnite. Their key areas of focus are branded virtual stores; sales centres and 3D branded content;  web2 and web3 game development and game analytics; innovative ecommerce solutions that integrate shopping into existing popular gaming platforms.

Tokens.com also manages an inventory of valuable cryptocurrency, digital real estate, and a collection of top ranked crypto related domain names. .