Digital Marketing:

Startup vs Established Companies

What’s the Difference?



June 18, 2019

5:30 pm to 8:30 pm PT



Hosted by: Bryan Cave Leighton Paisner LLP




Three Embarcadero Center, 7th Floor San Francisco, CA 94111



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Like all industries, effective FinTech marketing strategies evolve as a company goes from start-up to establish enterprise leader. This panel brings together marketing experts from several different Bay Area FinTech companies, ranging in size from a few dozen people to a few thousand.

We'll learn how FinTech companies at different stages of growth think about KPIs, marketing channels, brand vs. direct response, team composition, and marketing technology, and more.

We hope you can make it to this event and feel free to spread the word.

This event is FREE for Premium Members.




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5:30 PM Registration
6:00 PM Announcement
6:10 PM Panel discussion
  Kevin Platshon, Sr. Director, Brand, and Product Marketing at Venmo
  Andrew Touchstone, Director, Growth Marketing at Credit Karma
  Frederick Crosby, Chief Revenue & Marketing Officer at Veem
  Panel moderated by David Rodnitzky, Founder and CEO at 3Q Digital
7:30 PM  Networking
8:30 PM End of Session


Kevin Platshon

Sr. Director, Brand and Product Marketing at Venmo

Bio coming soon.

Kevin Platshon

Andrew Touchstone

Director, Growth Marketing at Credit Karma

Andrew Touchstone leads digital marketing efforts for Credit Karma, where he focuses on user acquisition, revenue generation and reengagement through paid channels. Previously, he led growth across the entire funnel for consumer-focused mobile startups, including Postmates, Strava and Honor. Throughout his career, Andrew has established and scaled marketing and growth functions inside fast-paced organizations. Before joining the corporate world, Andrew raced competitively on a semi-professional cycling team in Spain.

Andrew Touchstone

Frederick Crosby

Chief Revenue & Marketing Officer at Veem

Frederick Crosby has been a pioneer in digital global payments and commerce with some of the biggest names in the business. In the early years at PayPal, he opened the door to the explosive opportunity of cross-border B2C payments, unlocking new global markets for online merchants and better shopping options for consumers which became one of eBay Inc’s growth pillars for a decade. As the VP of Marketing and Business Development at Western Union, he transformed the undeveloped on-line business from a laggard to a market leader in over 30 countries in just a short number of years by defining a younger, more upscale market segment and transforming the online experience, pricing and messaging to match. Now at the Fin-Tech start-up, Veem, Frederick is the Chief Revenue and Marketing Officer, leading the charge in helping small businesses fulfill payments in the global economy. He has overseen the global acquisition teams responsible for building Veem’s customer base from a few hundred to over 100K SMBs around the world. Frederick is originally from Mountain View and while he has enjoyed travelling and working around the world, he now lives back on the Peninsula with his wife and kid.



David Rodnitzky

Founder and CEO at 3Q Digital



David Rodnitzky is founder and CEO of 3Q Digital, a position he has held since the Company’s inception in 2008. Prior to 3Q Digital, he held senior marketing roles at several Internet companies, including (2000-2001), FindLaw (2001-2004), Adteractive (2004-2006), and Mercantila (2007-2008). David currently serves on advisory boards for several companies, including Marin Software, MediaBoost, Mediacause, and a stealth travel start-up.

David Rodnitzky


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