According to a recent report by Deloitte, banks face challenges when it comes to deepening customer relationships and driving engagement with enhanced personalized experiences. This inability to curate tailored offerings has been hampered by legacy systems, lack of data and the inability to harness data fully.

Dynamic Cohorts helps address these challenges by transforming the way bank employees group customers, offering a more agile approach to traditional segmentation. Rather than relying on pre-defined static segments, Dynamic Cohorts empowers employees to promptly craft specific customer groups using first-party data available on the Zafin platform.

With the ability to quickly create cohorts that segment customers based on demographics and current banking behaviors, Dynamic Cohorts empowers banks with accelerated customer retargeting capabilities. This ensures a more responsive and personalized engagement strategy, enabling customers to receive tailored communications and offers - a capability not readily achievable with static segmentation models.

To complement Dynamic Cohorts, Zafin also introduces Signals, an advanced alerting capability that enables banks to deliver timely updates tailored to customers’ evolving needs. This proactive approach ensures that customers are informed about relevant changes, can avoid unplanned fees and penalties, take advantage of time-sensitive promotions and discounts, and gain better financial visibility, fostering stronger connections and loyalty.

“Dynamic Cohorts marks a significant step forward in customer segmentation, empowering banks to leverage first-party data, to offer deeply personalized customer experiences," said Adnan Haider, Senior Vice President, Analytics at Zafin. ”With the introduction of Signals, our suite of capabilities continues to enhance the overall customer experience, ensuring timely and targeted alerts that align precisely with banking needs.”

By using Dynamic Cohorts and Signals bank leaders stand to gain by ensuring compliance, mitigating revenue risks, and accelerating insight generation, empowering banks to strengthen their operations and deliver optimal customer experiences. Dynamic Cohorts and Signals underscore Zafin’s commitment to deliver a leading portfolio of SaaS technology to banks around the world seeking to enhance their competitive advantage. Dynamic Cohorts and Signals are available today as part of the integrated Zafin platform.