The partnership between Riverty, part of the Bertelsmann Group, and Adyen provides large scale

e-commerce merchants with the expertise of two strong financial companies, both advocates for responsible business and long-term growth. Merchants will benefit from faster pay-outs, improving their financial stability while offering consumers a reliable payment option at the checkout.Walter Drieenhuizen, (VP Partnerships) from Riverty emphasizes their dedication to merchants: "Our primary goal is to prioritize the needs of Adyen’s merchants. With our reliable 14-day invoice payment solution, we aim to offer an uncluttered checkout process that increases conversions, order values, and cultivates consumer loyalty, ultimately driving growth for our merchant partners.""We are very pleased to enable our merchants to offer a convenient 14-day invoice solution," says Hella Fuhrmann, Country Manager DACH at Adyen. "With Riverty, we have a strong partner for this at our side that has a proven track record in championing merchant interests and fostering consumer trust."Strengthening Merchants’ Brands Through Deeper Customer Relationships

The partnership with Riverty offers Adyen’s merchants a Buy Now, Pay Later (BNPL) payment solution that prioritizes the merchant-customer relationship, including the option for co-branding capabilities. By consistently highlighting merchants’ brands across various customer communications, including invoice emails, social media, and in-app messages, Riverty ensures the merchant’s brand remains central to the customer’s experience, boosting brand recognition and loyalty. This strategic commitment shows how BNPL services can bolster consumer engagement.Expanding BNPL Services in Germany with Merchant-Centric Approach

The collaboration between Riverty and Adyen is poised to offer enterprise merchants in Germany a wide range of BNPL solutions, completing Adyen’s portfolio of offering all top BNPL brands locally. The country ranks in the global top 10 when it comes to BNPL adoption. It has grown from a 3% adoption rate in 2016 to over 23% today. With a steadfast commitment to prioritizing merchant needs, this partnership is well-positioned to meet the evolving demands of merchants and consumers in the DACH region.