This strategic move positions WealthKernel among the select group of API-first companies to offer institutional-grade UK and US equities trading at highly competitive prices.

Wealthyhood, an investment app popular with millennials and one of WealthKernel’s clients, is one of the first companies to go live with US equity trading on WealthKernel’s platform.

The launch of US equities positions WealthKernel within a market largely dominated by American fintechs like DriveWealth, Alpaca and Apex. This move also closely aligns with WealthKernel’s commitment to offering cost-effective investment solutions to everyday investors.

US equities are currently among the most popular investment choices, with a significant surge in positive sentiments towards this asset class from Europe’s major private banks. Given the changing investor preferences, the launch of WealthKernel’s institutional-grade US equity dealing is a timely addition to its full suite of products for an evolving investor landscape.

Karan Shanmugarajah, CEO of WealthKernel, said, “With the launch of the US equity trading, we’re responding not only to market preferences but also to the growing needs of our clients.

We’re very excited to have Wealthyhood join us as our launch client. The collaboration shows the industry’s readiness to adapt to customer needs and improve on providing more accessible and affordable investment options.”

Alexandros Christodoulakis, Co-founder and CEO of Wealthyhood, said, “We’re very excited to be introducing individual stock investing on Wealthyhood! Until now, our users could invest in a curated selection of ETFs, but there was something missing. Our users’ consistent feedback inspired us to elevate our offerings, and we worked hard with WealthKernel to deliver. Starting today, over 100 of the most popular US stocks are now available on Wealthyhood (also as fractional shares) starting from only £1! We couldn’t be more confident about our partnership with WealthKernel, as the platform is constantly evolving to meet the changing preferences of retail investors!”

Adrian Lester, Head of Product, WealthKernel, said, “We’re on a mission to make financial services better for everyday people. This fresh release is a critical enabler, making institutional-grade rates available to retail investors for the first time. It comes at an opportune time, as investors begin to return to US shares. The launch also presents an opportunity for financial services companies to leverage our extraordinarily low rates and capture a significant market share.”