Bling’s goal is to provide all family members access to its platform and comprehensive support for their financial needs.

Since its launch last year, Bling, the Berlin based Family FinTech, has experienced rapid growth and now serves over 50,000 families on its platform. Just a few months after introducing the pocket money solution, Bling launched the Savings Trees in the summer - a family-friendly and educational way to invest money sustainably.

With the launch of the Parent Card, backed by leading VCs (La Famiglia, Peak), the Family FinTech is taking the next step to become the daily companion for the entire family. Nils Feigenwinter (Forbes 30u30 Europe), CEO and co-founder of Bling, says, “With the Bling pocket money card, we are already committed to strengthening the financial literacy of children. Many parents have wished for an equally simple and supportive solution for themselves, and we are fulfilling this wish with the Parent Card.”

The Parent Card was specially designed to facilitate personal finance management for adult family members, regardless of family composition. It is a prepaid Mastercard that parents can easily order through the Bling app with just a few clicks. The card works worldwide and is integrated into the Bling platform, including helpful statistics and a connection to the family task-planner in the app. The Bling app is known for its user-friendly visualizations and information, supporting even those who are less tech-savvy in their use of digital payments.

The Parent Card will be available as part of the newly introduced Family+ subscription, which offers additional benefits, including those for the Savings Trees, Bling’s family-friendly investment product. This development marks another transformation step from a pocket money app to an easily understandable and educational family platform.

The potential is underscored by a study commissioned by Bling and Mastercard, revealing that nearly half of parents (49%) are dissatisfied with their bank’s lack of responsiveness to their family’s needs.