US-based fintech SellersFunding has launched B2B Buy Now, Pay Later (BNPL) to their financial solutions suite. The B2B BNPL product is designed to give Software-as-a-Service providers, agencies, enterprise vendors, and other partners the opportunity to equip their customers (small and mid-sized ecommerce brands) with flexible extended payment options.

Customers can choose from up to 12 months of interest-free payments. Offered digitally and integrated seamlessly into partners' Point-of-Sale, it is easy for their customers to apply and be approved for instalments quickly. This may help growing brands overcome cash flow boundaries that prevent them from tapping into the services they need in order to evolve and grow.

Partners benefit from accelerated momentum in successful conversions. SellersFunding has seen success with the product through its partnership with Escala, an agency supporting the scale of small and mid-sized businesses through consulting services, and has recently integrated the product with WOW Group of Companies, an ecommerce development agency. Seeking to scale this product, SellersFunding aims to collaborate with additional partners committed to providing the resources brands need to double down on sales and compete in the increasingly crowded marketplace.

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