“The App Store ignited an app ecosystem that is simply amazing, forever changing the lives of customers and creating millions of jobs worldwide,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “We’ve got incredible new technologies for iOS and OS X to share with developers at WWDC and around the world, and can’t wait to see the next generation of apps they create.”
Developers can apply for tickets via the WWDC website (developer.apple.com/wwdc/tickets) now through Friday, April 17 at 10 a.m. PDT. Tickets will be issued to attendees through a random selection process, and developers will know the status of their application by Monday, April 20 at 5 p.m. PDT. There will also be up to 350 WWDC Scholarships available, giving students and members of participating STEM organizations around the world the chance to earn a free ticket (developer.apple.com/wwdc/scholarships).
WWDC 2015 activities include:
more than 100 technical sessions presented by Apple engineers on a wide range of topics for developing, deploying and integrating the latest iOS and OS X technologies; over 1,000 Apple engineers supporting more than 100 hands-on labs and events to provide developers with code-level assistance, insight into optimal development techniques and guidance on how they can make the most of iOS and OS X technologies in their apps; access to the latest innovations, features and capabilities of iOS and OS X, and best practices for enhancing an app’s functionality, performance, quality and design; the opportunity to connect with thousands of fellow iOS and OS X developers from around the world—last year more than 60 countries were represented; a series of get togethers for attendees focused on particular topics with special guest speakers and activities; engaging and inspirational lunchtime sessions with leading minds and influencers from the worlds of technology, science and entertainment; and Apple Design Awards which recognize iPhone®, iPad®, Apple Watch™ and Mac® apps that demonstrate technical excellence, innovation and outstanding design.Visit the Apple Worldwide Developers Conference 2015 website (developer.apple.com/wwdc) to apply for a ticket, as well as for updates and more information.
Press Contacts:
Jaime Schopflin Hall
Apple
This email address is being protected from spambots. You need JavaScript enabled to view it.
(408) 974-2848
Christine Monaghan
Apple
This email address is being protected from spambots. You need JavaScript enabled to view it.
(408) 974-8850
Apple, the Apple logo, Mac, Mac OS, Macintosh, OS X, iPhone, iPad and Apple Watch are trademarks of Apple. Other company and product names may be trademarks of their respective owners.
“We are excited to welcome customers tomorrow and introduce them to Apple Watch, our most personal device yet. Based on the tremendous interest from people visiting our stores, as well as the number of customers who have gone to the Apple Online Store to mark their favorite Apple Watch ahead of availability, we expect that strong customer demand will exceed our supply at launch,” said Angela Ahrendts, Apple’s senior vice president of Retail and Online Stores. “To provide the best experience and selection to as many customers as we can, we will be taking orders for Apple Watch exclusively online during the initial launch period.”
Customers interested in learning more about Apple Watch can visit their local Apple Store for a personalized session with a Specialist to try on, fit and size their band, and explore the amazing features of Apple Watch. Customers who want to try on an Apple Watch are encouraged to make an appointment by going to www.apple.com.
Starting Friday, customers can try on Apple Watch, Apple Watch Sport or Apple Watch Edition* to find the model with the size, finish and band to best fit their personal preference and style. Everyone visiting an Apple Store will be able to view all three collections and get hands on with Apple Watch Demo to browse and edit different watch faces, and learn about Apple Watch’s health and fitness features, Digital Touch, Siri®, Apple Pay™** and more.
Pre-orders begin April 10 at 12:01 a.m. PDT through the Apple Online Store, the Apple Store app for iPhone® and iPad®, and select Apple Authorized Resellers in China and Japan. Customers who pre-order their Apple Watch can have it shipped for delivery beginning April 24. All Apple Watch customers will be offered Personal Setup, online or in-store, to pair their Apple Watch with their iPhone. New owners will also learn how to personalize Apple Watch by selecting a watch face, deciding which notifications to receive, setting up the Activity app, and receive an introduction to Apple Pay** and the Apple Watch App Store™.
Beginning April 24, Apple Watch will also be available at boutiques in major cities including colette in Paris, Dover Street Market in London and Tokyo, Maxfield in Los Angeles and The Corner in Berlin, and select Apple Authorized Resellers in China and Japan.
Apple Watch is an incredibly accurate timepiece, an intimate and immediate communication device and a groundbreaking health and fitness companion. Highly customizable for personal expression, Apple Watch also brings an entirely new way to receive information at a glance and interact with the world through third-party app experiences designed specifically for the wrist.
Apple Watch introduces revolutionary technologies including the Digital Crown™, an innovative way to scroll, zoom and navigate fluidly without obstructing the display. The Retina® display with Force Touch on Apple Watch senses the difference between a tap and a press, providing a new way to quickly and easily access relevant controls. The all-new Taptic Engine™ discreetly delivers a gentle tap on your wrist whenever you receive a notification or message.
Pricing & Availability
Apple Watch is available in three collections, Apple Watch Sport, priced at $349 (US) and $399 (US); Apple Watch, available from $549 (US) to $1,099 (US); and Apple Watch Edition, crafted from custom rose or yellow 18-karat gold alloys, with prices starting at $10,000 (US).
More information about where to buy Apple Watch is available at locate.apple.com.
Apple Watch requires iPhone 5, iPhone 5c, iPhone 5s, iPhone 6 or iPhone 6 Plus running iOS 8.2 or later.
*Apple Watch Edition is available for try-on at select stores.
**Apple Pay is only available in the US and through participating banks.
Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.
Press Contacts:
Nick Leahy
Apple
This email address is being protected from spambots. You need JavaScript enabled to view it.
(408) 862-5012
Amy Bessette
Apple
This email address is being protected from spambots. You need JavaScript enabled to view it.
(408) 862-8012
Apple, the Apple logo, Mac, Mac OS, Macintosh, Apple Watch, Apple Store, Siri, Apple Pay, iPhone, iPad, App Store, Digital Crown, Retina and Taptic Engine are trademarks of Apple. Other company and product names may be trademarks of their respective owners.
“From Hollywood blockbuster directors to first time movie makers, Final Cut Pro X is changing the way we edit movies today,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “The updated Final Cut Pro X, Motion and Compressor make it even easier to edit, title and package everything from short videos to feature-length films.”
“We loved using Final Cut Pro X to edit Focus,” said Glenn Ficarra and John Requa, co-directors of the 2015 feature film, Focus. “We created the final theatrical titles for the movie right in Final Cut Pro, and the new 3D titling and effects features will let us take in-app graphics even further. We’re using the new Final Cut Pro on our next feature film.”
Final Cut Pro 10.2 lets video editors create gorgeous 3D titles with drag-and-drop ease and ships with simple templates to get started quickly, as well as cinematic templates with built-in backgrounds and animations. Users can choose from a set of text styles to customize the look of their titles with hundreds of combinations of materials, lighting and edges, and instantly convert 2D titles to 3D and see changes in real time. Final Cut Pro 10.2 also lets editors view up to four video scopes simultaneously, for more precision when color grading, and includes improved Shape masks on any effect that can be saved as presets for quick access later. In addition, Final Cut Pro 10.2 natively supports even more video formats, including Panasonic AVC-Ultra and Sony XAVC-S, and makes working with RED RAW files faster than ever with GPU-accelerated transcoding, playback and rendering—including support for dual GPUs on Mac Pro®.
Video editors and motion graphics professionals can take advantage of Motion 5.2, which offers even more options for 3D titles. The app now lets users create dynamic titles with multiple lights and cameras, as well as multilayered scenes with 3D titles that cast ultra-realistic shadows and reflections on other objects. Dozens of third-party partners offer even more options for beautiful 3D titles, and hundreds of new 3D templates are coming soon from developers including Ripple Training, motionVFX and FxFactory—all of which work seamlessly in the new versions of Motion and Final Cut Pro. Motion also includes 12 new generator effects, improved keyframing and enhanced controls for mask and shape creation.
Compressor 4.2 makes it easier than ever to prepare a movie for sale on the iTunes Store. Simply choose the movie, trailer, closed captions, and more, and Compressor creates an iTunes Store Package, which users can submit to an iTunes Delivery Partner for sale on the store. Compressor also delivers key performance improvements for encoding tasks, including fast GPU rendering when using Send to Compressor and hardware-accelerated multi-pass H.264 encoding on compatible systems.
Pricing & Availability
Final Cut Pro 10.2, Motion 5.2 and Compressor 4.2 are available today from the Mac® App Store℠ for $299.99 (US), $49.99 (US), and $49.99 (US), respectively to new users, or as a free update for existing customers.
Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.
Press Contacts:
Colin Smith
Apple
This email address is being protected from spambots. You need JavaScript enabled to view it.
(408) 862-1171
Jennie Orphanopoulos
Apple
This email address is being protected from spambots. You need JavaScript enabled to view it.
Apple, the Apple logo, Mac, Mac OS, Macintosh, Final Cut Pro, iTunes Store, Mac Pro and App Store are trademarks of Apple. Other company and product names may be trademarks of their respective owners.