The Australian mobile network operator has equipped sales staff in flagship stores with NFC lanyards, helping them to show customers what NFC can do, as well as adding NFC tags to advertising posters and to promotional materials available in shopping mall food courts.

Read the rest of Telstra promotes NFC in Sydney and Melbourne at NFC World.

1. NFC specialist Tapit to raise US$8m for international expansion
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3. JCDecaux Australia to add NFC to out-of-home advertising network

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