More than 200,000 of the sandwich chain's customers have signed up for a loyalty program that offers both NFC tags and barcode-based ID. In southern California many outlets have seen almost half their customers choose to use the tags while those in other regions are only moving to mobile contactless as they become more familiar with the technology.

Read the rest of Jersey Mike’s loyalty launch shows regional differences in consumer acceptance of NFC at NFC World.

1. Survey reports on consumer attitudes to next-gen loyalty
2. McDonalds, Arby’s, Qdoba, Dairy Queen and Dunkin’ Donuts testing Tetherball’s mobile loyalty system
3. Dairy Queen tests stickers for targeted mobile coupon campaigns

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