Scope:
Trial
Status:
Planned
The project will enable participating shoppers to load products into a digital shopping basket on their smartphones by tapping the phones on tags embedded in any of 25,000 electronic shelf labels i
NFC Times Take:
The trial is part of a larger push by groupe Casino, one of France’s largest retailers, to enable mobile shopping. But Casino is not enabling payment or integrating any payment service with its mobile app since, at least for the present, it wants to avoid working with mobile operators or renting space on their SIM cards.
* Trusted Service Manager: Defined loosely to include companies or other organizations securely distributing, provisioning and managing applications, generally over the air, on secure elements in NFC mobile phones; or licensing their platforms for this purpose.
N/A: Not available or not applicable.
Last update: Sept. 2012
Read more http://nfctimes.com/project/france-merchant-launch-large-tag-based-mobile-shopping-trial