Helping E-Commerce Small Businesses Through Collaboration

Stephen Fusco, Vice President and General Manager, North American Distribution, PayPal

 

pp_logo_2014.jpgAt PayPal, we’re always looking to collaborate with partners to streamline commerce and simplify the multitude of challenges facing small businesses today. It’s part of our shared responsibility within the industry to help drive value and create a stronger payments ecosystem. Together, we’re helping small business owners to spend more time building relationships with their customers so they can increase sales, while spending less time figuring out how to get paid.

 

We recently teamed up with a couple of key partners including: Constant Contact, which helps businesses with email marketing, event management and social marketing, and Yahoo Small Business, an e-commerce, web hosting, business email, and local marketing solutions provider. Together with these partners, we are improving customer experiences and streamlining the payment process to add PayPal Express Checkout and the ability to accept credit cards on-site.

 

Now, small business owners who lack the resources to build an e-commerce function or design a website are able to launch an online storefront and start selling within minutes- a process that could traditionally take up to several days.

 

Through our collaboration, we’ve improved the customer experience by making it easier for small business owners to get to market quicker; by eliminating the need for them to re-share data when setting up a PayPal account to use across the different channels they can interact with their customers- including checkout or via email marketing, event management, and across social campaigns. PayPal Express Checkout helps merchants increase sales an average of 14 percent, by enabling customers to pay quickly using information they already have stored with PayPal.

 

Constant Contact customer, Evan Erwin, Marketing Department Manager at Star City Games, the world’s largest Magic the Gathering (MTG) card game store, leverages PayPal at checkout and as a registration payment option while organizing many of the country’s largest MTG card game tournaments. Since leveraging PayPal at the point of sale, they’ve been able to sell to new markets around the world, and with confidence, backed by best-in-class fraud protection guarantees.

 

Thousands of Yahoo Small Business customers choose PayPal as their preferred payment option as it is a trusted brand with more than 100 million accounts all over the world. Through Constant Contact and Yahoo, small businesses can quickly and securely accept credit cards/debit cards, PayPal, and PayPal Credit. Yahoo Small Business e-commerce customers will also benefit from responsive design and built-in mobile optimized sites- one of the fastest growing ways for people to make purchases. Interested in learning more about how we can help your e-commerce customers grow their sales by enabling them to launch a store within minutes? Please call 888-421-3167.

Original author: PayPal-Forward