Gamification gets a test with Walmart and Angry Birds deal

Is "gamification" the future of mobile commerce and payments? Gamification is the idea that consumers will respond to mobile offers if they're "fun." Wal-Mart and Rovio, the developers of the hugely …


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Is "gamification" the future of mobile commerce and payments? Gamification is the idea that consumers will respond to mobile offers if they're "fun." Wal-Mart and Rovio, the developers of the hugely …


Read more...

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