(The Paypers)
Driven by the strong belief that all merchants involved in online payment processing need to understand the complexities of the BRIC markets, GlobalCollect has released a comprehensive white paper titled “Winning Payment Strategies for BRIC Nations: How to Boost Conversion Rates in Brazil, Russia, India, and China”.
The...
(The Paypers)
Driven by the strong belief that all merchants involved in online payment processing need to understand the complexities of the BRIC markets, GlobalCollect has released a comprehensive white paper titled “Winning Payment Strategies for BRIC Nations: How to Boost Conversion Rates in Brazil, Russia, India, and China”.
The Paypers had the chance to talk with Koen Vanpraet (CCO) and John Snoek (VP, Global Marketing) about the most important aspects outlined in the white paper, including e-commerce opportunities in the region, challenges in terms of payments (per country) and specific opportunities but also tripwires for decision making on a BRIC payments strategy.
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