As the financial services industry increasingly moves into the digital world, it has to adhere to some of the same rules of engagement that apply to the rest of the society. Entire products, businesses, people and even nations are being transformed by the dynamics of the way in which the digital world is shaping the future. This includes the impact on price wars, the advent of 5G, artificial intelligence, machine learning and devices are reconstructing relationships and a revolution of financial services is underway.