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Globalization Reversed: Is The Future of Emerging Markets Payments Global or Local? - November 12, 2019 - San Francisco, California
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Whether we like it or not, alternative payment methods are an irreplaceable part of the day to day lives of emerging market consumers. This is how locals pay for their bills, groceries, restaurant meals, retail and online purchases. In fact, in many countries in EMEA, APAC and LATAM bank transfers, local cards, e-wallets, and cash payment methods are responsible for the bulk of transactions, so they are not alternatives at all.

The panel will explore how today’s leading global merchants view the role of local payments in their expansion strategy and highlight why a ‘Go Local’ strategy must entail localization of payments, as well. We will be discussing why adding local payment methods to your payment mix will result in more than just closing a revenue gap; it will position your company as a locally-savvy brand and drive loyalty, both of which are prerequisites to long term, sustainable revenue growth.

Key Takeaways:
- The big picture of the major e-commerce markets in LATAM, APAC & EMEA and its payments landscape
- The types of revenue growth companies can expect to see by implementing a Go Local payments strategy
- How to successfully implement a Go Local payments strategy in your company.

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  Panel Discussion
   End of session


Pats Peña

Director, Fundraising Payments and Operations, Wikimedia Foundation     

Pats Peña is the Director of Online Fundraising at the Wikimedia Foundation. Originally from Brazil, Pats’ fascination for different cultures led her to live in Belgium, India and the USA, where she developed a passion for global payments, emerging technology and international relations. At Wikimedia, Pats created an elaborate payment structure enabling donors from all over the world to support the organization’s mission using their preferred payment option. Prior to this role, Pats held leadership roles spanning customer support, finance, vendor management and operations at Xoom, O1 Communications and Oracle Corp.


Alex Lee

Vice President, Product Management - OTT Platform Service, Ellation

Alex Lee is the vice president of product management - platform service at Ellation, a WarnerMedia company and the home of global streaming brands Crunchyroll, the world’s most popular anime brand, and VRV, the fandom-focused video platform. Combined, these platforms serve more than 50M+ registered, global fans of anime, Sci-Fi, horror, fantasy and adult animation. His team is responsible for Ellation's Over-The-Top (OTT) video streaming platform providing Monetization, User, Video, Predictive Analytics, Licensing lifecycle management and Application Data business logic services.

Prior to Ellation, Lee led product innovation teams at Walmart Labs, managed Zynga's web & mobile monetization platform, and helmed the rearchitecting of PayPal's core transactional engine. He loves solving complex puzzles, building teams, and delivering from concept-to-happy customer.


Executive, Twitter





Michel Golffed

VP Growth, dLocal 

Michel is Vice President of Growth at dLocal. In this role, he is focused on leading strategic partnerships with fintech ecosystem players, as well as fostering relationships with key merchants while guiding them to implement holistic cross-border payments strategies that maximize conversions. Prior to this, Michel was CTO of dLocal, leading the company’s engineering and innovation efforts and scaling its payments technology. Before joining dLocal, Michel served as COO at Moove-it, a leading software consultancy firm specializing in application development for startups and Fortune 1000 companies worldwide. He holds an MBA from UAB in Barcelona and a Bachelor of Computer Science from his home country, Uruguay.

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Location Downtown, San Francisco, CA

Additional Information about this event:

Tuesday 12 November 2019, 05:30pm - 08:30pm
Official Event Website: more info
Number of expected attendees: Not defined
This event has an exhibit: Not defined
YouTube Video for this event:
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