Events Calendar

2nd ANNUAL GLOBAL EFFECTIVE PRICING SUMMIT
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Global pricing is one of the most critical and complex issues that global firms face. Price is the only marketing mix instrument that creates revenues. All other elements entail costs. Thus, a company’s global pricing policy may make or break its overseas expansion efforts. Furthermore, a firm’s pricing policy is inherently a highly cross-functional process based on inputs from the firm’s finance, accounting, manufacturing, tax, and legal divisions. Predictably, the interests of one group (marketing) may clash with the objectives of another group (finance). 
Location London, UK

Additional Information about this event:

From Thursday 08 March 2018 -  08:00am
To Friday 09 March 2018 - 05:00pm
   
Official Event Website: more info
Number of expected attendees: Not defined
This event has an exhibit: Not defined
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