For the last four years The Mobile Show Middle East has addressed the biggest issues that telco’s, enterprise and government have faced as they look to utilise mobile technology as a way to engage and sell to their customers.

Thousands of visitors attend to source the knowledge and solutions they need to execute their mobile strategy.

Why? Because they know that mobile is changing the way that all businesses engage, influence and ultimately sell to the new digital customer. Being a ‘mobile first’ company is no longer a differentiator, but rather an essential strategy for any business who wants to survive in this digital age.

Advancements in new contextual technologies has changed the game. Middle East businesses need to know and understand how they can leverage this innovation to gain business advantage.