Dec. 18, 2018 | by David Jones

Ferry rider in Sydney, Australia using Mastercard for contactless entry.

As transit systems around the world look to upgrade their infrastructure, one of the key areas of improvement center around enabling contactless payments to allow consumers to scan payment cards or use mobile devices to pay for fares.

The enhancements are meant to accomplish multiple tasks, from reducing the overhead costs for transit agencies to cutting the amount of time commuters spend waiting in lines to reload fare cards or buy individual tickets.

The technology is proving to be a game changer, according to Matt Blanks, vice president, enterprise partnerships at Mastercard.

"Transit agencies no longer need to act as a currency exchange, converting money into transit dollars, which has a huge cost for the agency with infrastructure and staffing — and for the customer, they simply tap and go directly on the metro gateline or bus reader, simply using the [card] they already carry," he told Mobile Payments Today in an email.

He said in order for transit agencies to be able to accept contactless payments, they need to enable their card readers to accept EMV transactions, which is a similar conversion required of retailers. For contactless payments to be accepted at scale, he said there needs to be issuance and acceptance of contactless products.  

Mastercard provided a case study showing in the London's public transit system, where about 17 million trips per week are made using contactless payments, representing about 45 percent of trips on the Tube, ferries and buses. The technology reduced the cost of collecting fares from about 14 percent of revenue to about 9 percent. In addition, every time a PAYG transaction is validated, it takes about 300 milliseconds.

Blanks said surveys have shown satisfaction scores have increased in London due to contactless payments and more commuters have used trains and buses instead of cars and other alternate options as a result.

"Qualitative surveys conducts for Transport for London illustrate that across all demographic groups, the primary benefits of contactless are the same — it saves time, saves money, is easy to use and eliminates the need to repeatedly load money onto another card," he said.

Mastercard has been working with transit systems around the world to implement contactless payments. In March the company announced plans to convert the light rail and ferry system in Sydney, Australia to contactless payment. 

Technology upgrades

Public transit systems converting to contactless payments are effectively serving two different customer bases, according to Xavier Larduinat, manager for innovation at Gemalto. One set includes regular customers that buy weekly or monthly commuter passes and the other includes occasional riders, including tourists, who may only need single use tickets, he said in an email interview.

For occasional riders, it will negate the need to stand in long ticket lines, increasing speed and throughput, he said. Most transit systems are selecting EMV infrastructure, and contactless enables all form factors, including mobile, card and wearables, to be used for tap-and-go infrastructure. Any EMV card from any issuer around the world can be used, which benefits these type of users.

For regular commuters, the change is toward account-based ticketing and the technology shifts toward a mobile door-to-door offering, which includes all components of a journey, including bus, train, ferry or other options under a unified ticketing option

"Contactless becomes the de facto, uber convenient method of payment for regular commuters once the mobile devices they already carry each day are compatible with all readers within the system."

American mass transit

In the U.S. several of the nation's leading transit systems have announced plans to convert to contactless payments or expand existing tap and go systems.

Systems like Chicago, Philadelphia and New York City have either launched or announced plans to convert respective systems to contactless payments,  which payment and public transit experts say will help drive new efficiencies and boost ridership on those rail and bus lines.

"It's a very complex and slow transition," said Randy Vanderhoof, director of the U.S. Payments Forum, which has studied contactless payment transition in the public transit system for years, in a phone interview.

He noted Chicago took five years to get the system implemented, yet parts of the system are still being implemented. In Washington D.C., a contactless system was worked on for three years, but was abandoned due to changes in personnel and cost issues.

NJ Transit in June announced a  contract renewal with Conduent Transport of Somerset. N.J., to develop the ability to accept mobile payment and open contactless bank cards on the commuter line, according to a release from the agency.

The agreement called for the installation of 2,500 validators on buses and light rail systems to allow for contactless cards, barcode scanners and mobile apps. NJ Transit is also planning a contactless fare card with the ability to add cash value at local retailers. The NJ Transit mobile app currently accepts Apple Pay and Google Pay as payment for fares.

"This is a growing market and as more contactless cards enter into our payment space our fare modernization program has been initiated so that our systems will be ready to accept them," Nancy Snyder, spokesperson for NJ Transit, said via email.

Photo credit: Mastercard

Topics: Contactless / NFC, EMV, Mobile Apps, Mobile/Digital Wallet, Region: Americas, Region: EMEA, Regulatory Issues

David Jones

David Jones is a veteran business and technology journalist, with three decades of experience writing about business travel, real estate and technology.

Since 2015 he covered a range of technology stories for the ECT News Network, which includes the E-Commerce Times, TechNewsWorld, LinuxInsider and CRM Buyer, writing about cybersecurity, artificial intelligence, machine learning, open source computing and privacy issues among others,. He recently covered FinTech issues for PYMNTS.com.

He worked as a staff writer for Bloomberg Business News and an online reporter for Crain’s New York Business. He has written for numerous media organizations, including Reuters, The New York Times, The Real Deal, Continental, City Limits and The Nation.

He was previously awarded the George Washington Williams Fellowship for Journalists of Color by the Independent Press Association.

Related Content

Latest Content

Dec. 18, 2018

H&M Home has launched a holiday gift guide partnership with Google that uses Google Assistant voice technology to allow ordering on mobile phones and Google Home smart devices, according to a news release.

H&M customers can order from the catalogue and make payment using voice controls built into the Google Assistant technology. Customers need an Android device with Google Assistant and a credit card linked to a Google account in order to make purchases, H&M Spokesman Patrick Shaner told Mobile Payments Today via email.

The voice shopping capabilities expands an existing relationship between H&M and Google after the companies released the H&M HOME Stylist earlier this year, which was one of the first voice applications to be unveiled in the home segment. The companies worked with Stripe to expand the relationship to allow for voice-controlled purchases.

"This fast growing technology is opening up new possibilities for the retail industry to inspire and interact with customers," said Anders Sjoblom, managing director of H&M Home, in the release. "We are excited to take the lead when it comes to shaping the voice commerce of the future, to try this new technology and to have our customers to be a part of this journey."

Topics: Mobile Apps, Mobile Payments, Retail

Companies: Google

Related Content

Latest Content

Dec. 18, 2018

Google has expanded Paysafecard to Greece, resulting in the prepaid online card partnership becoming available in five additional countries in Europe, including Spain, U.K., France and Germany.

Paysafecard, according to a news release, lets customers without bank accounts, or those who don't want to put bank card information online, to make purchases in the Google Play store. Customers can use the service by entering a 16 digit account PIN.

Since June, Google and Paysafe have launched the service in Poland, the Czech Republic, Slovenia, Slovakia and Cyprus. The latest expansion makes the service available in 10 countries in Europe.

The companies said the prepaid card can be purchased at about 600,000 retail outlets worldwide. The release cited a study that stated 30 percent of the European population either don't have bank accounts or credit cards, or don't want to enter their financial information online.

Topics: Mobile Apps, Mobile Payments, Region: EMEA

Companies: Paysafe Group, Google

Related Content

Latest Content