Scottish Widows is workinging with financial promotions review engine Adclear across its written, image-led and video marketing content. The AI-powered platform helps marketers ensure content is compliant with all relevant FCA regulations, whilst providing an in-depth audit trail for compliance teams. On average, Adclear says its technology can rapidly analyse content, assess it against relevant regulations, and flag any potential compliance issues teams need to address, decreasing review time by 88%. Companies already adopting the package include the likes of Plum, Yonder, Freetrade and Trade Nation. Scottish Widows says it will apply the technology to enable its marketing teams to focus on delivering impactful campaigns at pace and scale, without creating additional burdens for compliance colleagues. Maria Herrero-Bullich, chief customer & digital officer at Scottish Widows, says: “This new AI technology will support our drive to move at pace and provide clear and relevant communications to our customers, ensuring they have access to all the products and services we have to offer them. Our customers can increasingly manage their pensions and other financial products through our app and other digital services, so now more than ever it’s crucial that we communicate with them in a way which is transparent and timely.” Scottish Widows is one of a number of financial firms recently namechecked by the Financial Conduct Authority for live testing of new AI applications. The initiative will see participating firms receive tailored support from the FCA’s regulatory team and its technical partner Advai to develop, assess and deploy safe and responsible AI. Doni Hoti, CEO & co-founder of Adclear, says the marketing and communications team at Lloyds Banking Group will be closely following the trial to review adoption across its own financial campaigns. “For modern marketeers, speed and iteration are essential. But optimising for pace can sometimes come at the cost of compliance, safety and accuracy. In finance, that’s simply not an option," he says. "Lloyds are market-leaders in so many respects and their adoption of Adclear is testament to this spirit of innovation and their commitment to integrity. We’re looking forward to enabling their teams to unlock a new chapter in marketing compliance going forward.”
By on 2025-12-04 08:00:00
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