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Nov. 23, 2018 | by David Jones
Consumers continued the push toward mobile shopping as data from Adobe Analytics reported more than $2.1 billion in sales from smartphones.
The Black Friday performance blew away the prior record for of $1.4 billion in mobile sales from Cyber Monday 2017. Adobe reported that 33.5 percent of Black Friday sales were made on smartphones this year, compared with $29.1 percent made on smartphones in the year-ago Black Friday sales date.
Adobe officials said the performance was an indication that retailers were doing a better job of customizing their mobile shopping technology to attract online shoppers.
"Retailers have done their part to build better mobile experiences for customers and turning nearly 10 percent more smartphone visitors into buyers this Black Friday versus last," Taylor Schreiner, director of Adobe Digital Insights said in a company announcement.
Overall, consumers spent $6.22 billion on Black Friday, representing a 23.6 percent increase from the year-ago period.
The report also found that the trend of buying online but picking up in store (BOPIS) grew by 73 percent from Thursday to Friday and that Cyber Monday 2018 was expected to be the biggest online shopping day in history, with more than $7.8 billion sales, a 17.6 percent year-over-year performance.
Mobile conversion
A spokesperson from mobile commerce platform Shopgate said the average conversion rate on its apps more than doubled on Black Friday and that the most widely used payment method on Black Friday was PayPal Express. This was followed by traditional credit card payment processors, primarily authorize.net.
PayPal accounted for 51 percent of payments, with PayPal Express, which includes both mobile and card, accounting for 36 percent, 15 percent credit card/PayPal website payments pro. about 6 percent of orders were placed through Apple Pay.
After studying data from a sample of 500 merchants using its platform for native apps, Shopgate said orders were split almost evenly between iPhone and Android apps. Average order values, however, on iPhones were 15 percent higher than Androids.
Photo: iStock
Topics: Mobile Apps, Mobile/Digital Wallet, Retail
Companies: Adobe
David Jones
David Jones is a veteran business and technology journalist, with three decades of experience writing about business travel, real estate and technology.
Since 2015 he covered a range of technology stories for the ECT News Network, which includes the E-Commerce Times, TechNewsWorld, LinuxInsider and CRM Buyer, writing about cybersecurity, artificial intelligence, machine learning, open source computing and privacy issues among others,. He recently covered FinTech issues for PYMNTS.com.
He worked as a staff writer for Bloomberg Business News and an online reporter for Crain’s New York Business. He has written for numerous media organizations, including Reuters, The New York Times, The Real Deal, Continental, City Limits and The Nation.
He was previously awarded the George Washington Williams Fellowship for Journalists of Color by the Independent Press Association.
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Nov. 21, 2018
Amazon is making a push to get its Amazon Pay digital wallet into restaurants, gas stations and other merchants that it doesn’t directly compete against, according to a new report in the Wall Street Journal.
The move is an effort to challenge Apple Pay, which is the dominant mobile wallet in the U.S., and grow its share of a payment market that remains relatively weak domestically compared to widespread use of digital wallets in Asia and other regions, according to the report.
The report does not detail how Amazon Pay would be used at checkout under an expansion. Similar products from mobile device makers like Apple and Samsung allow users to scan the using smartphone at checkout, while Google Pay, which makes its own device, is used in combination with phones using the Android OS.
Apple Pay was accepted at about 5 million locations as of May, according to the report.
In Asia, Alipay and WeChat Pay are the leading apps in the space.
An Amazon spokesperson declined to comment on the report saying it is rumor/speculation.
Topics: Mobile/Digital Wallet, Restaurants, Retail
Companies: WeChat Pay, Alipay, Google, Google Wallet, Amazon, Apple
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Nov. 21, 2018
Spent, a startup that provides a mobile app that gives rebates to retail customers, is launching a new platform that gives specially tailored offers to consumers and customer analytics to retailers, according to a company release.
The New York-based app developer works with retailers ranging from Walmart to eBay and Groupon, and can quickly set up performance-based retail campaigns that give insight into customer behavior.
"We are able to provide retail partners insights and analytics into how consumers are spending and enrolling, allowing them to run targeted campaigns that increase conversion rates and customer loyalty with the people shopping through our app," Erno Tauriainen, founder of the company, said in the release.
The app is available on Google Play and the App Store as a free download. Users can link their debit or credit card through the app, which is highly encrypted, according to the company.
Spent is also launching premium offers from major retailers from Nov. 23 to Nov. 30, and waiving fees it collects through retailers. For example, Warby Parker customers can get 11.2 percent back and Groupon customers up to 6.8 percent back.
Topics: Mobile Apps, Retail
Companies: Spent, Groupon, eBay, Walmart
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Nov. 21, 2018
JCB International Co., the international unit of Japanese payment card JCB Co., has launched the JCB Contactless payment system in a deal with electronic money provider iCard and myPOS Europe Ltd., according to a company release.
The launch will allow merchants across Europe to accept JCB's contactless cards or smartphone payment. Tsuyoshi Notani, managing director of JCB International called the deal a "significant new partnership" to help drive acceptance for its 117 million cardholders across the European Economic Area and Switzerland.
In November 2017, JCB entered a deal with the Nets Group to let Danish cardholders to tap and pay using Android smartphones at supermarkets and retailers. Under the agreement, merchants equipped with J/Speedy contactless terminals across Europe can accept contactless payments as part of a larger rollout.
Topics: Card Brands, Contactless / NFC, Mobile/Digital Wallet, Region: EMEA
Companies: JCB International Co. Ltd.
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Nov. 21, 2018
First Data has introduced its Clover Mini and Clover Flex smart terminal devices in Argentina, giving small- and medium-sized businesses the ability to offer more flexible payment options and get real-time data analytics, according to a company release.
Merchants can access back-end information, including merchant dashboard using personal computers, tablets and smartphones as well as view online receipts. The devices will be marketed in tandem with Sistema de Pagos employee management, customer and report software and Punto de Ventas order, inventory and fiscal printer software. They're also integrated with the Hasar fiscal printer, according to the release.
Clover Mini has the same capabilities of a full-sized terminal, including a front-facing camera that allows barcode and QR scanning, touchscreen PIN code entry and can accept EMV/chip, contactless and magnetic stripe cards, according to the release.
Cover Flex is targeted at retail, restaurant and service industries and can be used as a handheld for or remote checkout or payment at the dining table.
Topics: Contactless / NFC, EMV, POS, Region: Americas
Companies: First Data
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