The company is said to be aiming for a valuation of at least $5 billion. Founded in 2007 as a ’social investment network’ with the aim of opening up capital markets to the masses, eToro lets its 35 million users from around the world trade a host of assets, from fractional equities to crypto. This is not the platform’s first run at going public: in 2022 it pulled the plug on a planned $10.4 billion Spac deal with a blank cheque company that would have seen it list on Nasdaq. The following year, eToro raised $250 million in funding at a $3.5 billion valuation.