This collaboration will bring Point Focal’s insights to NYFIX, Broadridge’s order-routing network platform, providing automated reports that combine relevant data, visual analytics, and Natural Language Processing (NLP), quickly exposing signals to improve single stock and portfolio performance while de-risking exposure.

“By incorporating Point Focal’s analytics into the NYFIX order routing network, we’re able to deliver a new level of portfolio insights for clients,” said George Rosenberger, General Manager for NYFIX at Broadridge Trading and Connectivity Solutions. “Point Focal provides a unique lens on the market which will help add alpha to the trading process and these new insights will rapidly improve performance while mitigating execution risk and simplify trading.”

Broadridge’s NYFIX clients, including buy-side asset and wealth managers, sell-side service providers, portfolio managers, traders, research analysts and RIAs, will have access to custom portfolios and watch lists, built from Point Focal’s aggregated, vetted, alternative data derived from leading marketing sources and delivered in digestible and actionable summaries.

“We’re pleased to make our portfolio analytics available to the Broadridge community. Broadridge is a trusted partner touching many investment management operations and has a history of identifying innovative technology solutions,” said Thomas Bryant, Director of Sales and Business Development at Point Focal. “Combining Point Focal analytic assets with Broadridge’s network and ability-to-scale creates an unprecedented experience for decision-makers.”

Current reports from Point Focal that will be available on NYFIX include a pre-market report of recent news activity and sentiment scores, earnings recaps and outlooks; a post-market report summarizing portfolio performance and a weekly report summarizing on-and-off exchange venue activity.