BayPay Thought Leadership Series with

Barry Katz,

Professor at California College of the Arts

 

August 24, 2017

5:00PM to 8:00PM

 

  

Hosted by: Deutsche Bank

 

 

2650 Birch St. Palo Alto, CA 94306

 

 

OUR SPONSOR

Deutsche Bank

CONTACT

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DESCRIPTION

 

At The BayPay Forum, we believe that one reason banks are losing ground in certain areas of their business against startups is because of a lack of understanding of the user experience expectation. Startups are focused on making the customer journey a great experience to eliminate friction in the process. Some successful Unicorns have now a Chief Design Officer. Even VCs have partners now with a Design background.

Design is becoming a competitive advantage.

For this event, we have invited Barry Katz (detailed bio below). He is not a Financial Services expert nor a Payment aficionado but rather has spent his whole career on Design. He is Professor of Design at California College of the Arts and Consulting Professor in the Design Group, Department of Mechanical Engineering, at Stanford University. Outside of academia he is a fellow at IDEO, Silicon Valley’s leading design and innovation consultancy, and at the i-School, University of Tokyo.

This invitation came after reading Barry's book “Make It New” and after realizing that the process and its evolution over the years in Silicon Valley detailed in his book would apply perfectly to the financial industry now.

In this Fireside/Thought Leadership Series event, we will try to better understand the history of Silicon Valley Design, how even companies like Apple evolved over time to integrate Design very early in the process and the lessons learnt that could apply in the Fintech industry.

This event should be interesting not only to senior executives in Silicon Valley but also others located in other parts of the country or in other countries. To give them access to the content of the event and even ask questions, we will live stream the event and will have an edited version later that all our Online Members will be able to enjoy freely.

If you are managing product teams or are part of CTO offices or building new products, you don’t want to miss this special event to open your eyes to one of the things that made Silicon Valley so successful. The moderation will be done by our Managing Director, Daniel Chatelain.

Feel free to invite friends and colleagues who could be interested in this topic.

We thank Deutsche Bank for hosting this event in their Silicon Valley Innovation Lab in Palo Alto.


This event is FREE for Social Members. (Free Live Streaming for Online Members)

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VIDEO OF THE EVENT

The video/audio is now available. You need to log in and register to be able to watch it. Registering for the Live Streaming before the event gives you access to the edited Video after the event as well. We are charging for these videos to cover our production and operation costs and to allow us to continue producing the unique content BayPay is known for. Click the image below to register.

AGENDA

5:00 PM Registration
6:00 PM Announcement
6:10 PM BayPay Thought Leadership Series with Barry Katz, Professor at California College of the Arts
  Moderated by Daniel Chatelain, Managing Director at The BayPay Forum
8:00 PM End of Session

SPEAKER

Barry Katz

Professor at California College of the Arts

Barry Katz is consulting professor in the Department of Mechanical Engineering at Stanford University, professor of Industrial and Interaction Design at the California College of the Arts in San Francisco, and Fellow at IDEO, Inc., the Silicon Valley-based design and innovation consultancy. Barry is the author of six books, including Change By Design with Tim Brown, (Harper Collins, 2009), NONOBJECT (with Branko Lukic: MIT Press 2011); and Make it New: The History of Silicon Valley Design (MIT Press 2015). His writings on design as a strategy of innovation have appeared in many academic, professional, and popular journals.

Barry is the author of six books, including Change By Design with Tim Brown, (Harper Collins, 2009), NONOBJECT (with Branko Lukic: MIT Press 2011); and Make it New: The History of Silicon Valley Design (MIT Press 2015). His writings on design as a strategy of innovation have appeared in many academic, professional, and popular journals.

KatzBarry

MODERATOR

Daniel Chatelain

Managing Director at The BayPay Forum

Daniel Chatelain is a serial entrepreneur focused on innovation in payments, commerce and Fintech. He sits on the board of directors or advisors of emerging companies and is a mentor at 500 Startups and Plug&Play. He started The BayPay Forum to help foster innovation in payment and commerce.

The BayPay Forum is a member based organization that gathers today over 14,000 executives from thousands of companies and that organizes events for its members to understand the new trends in innovation in payments and commerce in the San Francisco Bay Area, Los Angeles, Atlanta, Toronto, New York, Paris, London and Luxembourg. Prior to that, Daniel was CEO, President & COO of companies he started as an entrepreneur or within the Lagardere (Elle, Woman’s Day, Car & Driver, Hachette, Canal Satellite) and Airbus Industries group (Airbus, Ariane, Eurocopter) and Vice President of a VC backed companies giving him a wide experience of growing companies domestically and internationally in the banking, telecom and interactive media industries as an entrepreneur, corporate or VC backed senior executive.

danielchat

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