Jan. 29, 2019
Visa Inc. announced a renewed agreement with the National Football League to be its official payments service technology partner through the year 2025, and also is working on a plan to expand the use of contactless concessions including Super Bowl LIII on Sunday, according to a company announcement.
Visa said it plans to offer more than 30 cashless concessionaires at the game in Atlanta, and will have an MVP checkout line that encourages the use of contactless cards, wearables or mobile devices.
Visa also plans to host a special interactive, augmented reality demo that allows fans to simulate checkout by kicking their purchases through a virtual goalpost. Some of Visa’s commercial campaign stars during the NFL will reprise their roles at the game to help promote contactless payments.
"Over the years, we have evolved our relationship with the NFL from a sponsorship to a partnership that provides invaluable payment experiences for fans," said Lynne Biggar, chief marketing and communications officer at Visa, said in the announcement. "Looking ahead, we see a cashless future for NFL fans where events, including future Super Bowls, are digital, creating a more secure and seamless payment environment for fans and concessionaires alike."
Topics: Card Brands, Contactless / NFC, Mobile Payments, Restaurants, Retail
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