Jan. 31, 2019
Ritual, a mobile app for food pickup, is expanding into the U.K. and Australia as well as multiple European countries.
"We are exploring a number of major cities in Europe and primarily focused on high density, office building-centric areas where we have found that consumers in these areas are looking for more grab-and-go type options at a lower to mid-range price point," said Ray Ready, co-founder and CEO of Ritual, in an email interview.
The company said it will grow its U.S. base, where it has operated since 2017, into 40 cities by the end of 2019 and triple its restaurant presence by year's end.
The company, founded in 2014, operates in about 16 cities in North America, U.K. and Australia, including London and Sydney respectively. Among the North American cities set for expansion are Vancouver, Montreal, New Orleans, Miami, Nashville, San Diego and others.
To celebrate the launches the company will hold Ritual Food Festivals, which will allow take-out restaurant partners to provide food samples at a discounted price.
Topics: Loyalty Programs, Mobile Apps, Mobile/Digital Wallet, Region: APAC, Region: EMEA, Restaurants
Companies: Ritual
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