Nov. 9, 2018
Alipay is now the Union of European Football Associations' official mobile wallet and fintech company, thanks to an 8-year sponsorship agreement set to expire in 2026. The deal allows the Shanghai-based mobile payments company to sponsor all the men's national team events in the UEFA, including the major tournaments including UEFA EURO 2020 and 2024.
"Alipay will offer digital payment experiences to football fans using mobile phones and other technology innovations both online and onsite," Eric Jing, executive chairman and chief executive of Ant Financial Services Group, the parent firm of Alipay, said in the announcement.
During the first four years as a sponsor, Alipay, which has 700 million customers in China, will sponsor eight competitions, including 420 matches with a combined live viewership of 7.4 billion.
Topics: Mobile Apps, Mobile/Digital Wallet, Region: APAC, Region: EMEA
Companies: Alipay
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