Microsoft, Kroger to test connected experience grocery stores in pilot

Jan. 8, 2019

Microsoft Corp. and Kroger are launching pilot programs at two connected experience grocery stores to bring a Retail as a Service concept to market, according to a joint press release.

Kroger, one of the nation's leading supermarket chains, has developed a technology powered by Microsoft Azure that utilizes IoT sensors to allow customers and store associates to get pricing information, scan products and perform other shopping functions at pilot stores located in Monroe, Ohio and Redmond, Washington. The stores are located near company headquarters of the two companies.

The stores will feature the latest generation of Edge [Enhanced Display for Grocery Environment] shelves, which allow users to scan the Kroger app and Azure technology to get pricing, nutritional and dietary information from digital store displays that replace paper tags. Edge shelf will also connect with Kroger Scan, Bag and Go to allow customers to have a new shopping experience.

Store associates will also be able to use the technology to speed up curbside pickup and Kroger will use the Edge technology to sell digital advertising space to consumer packaged goods brands, according to the release.


Topics: Mobile Apps, Mobile Payments, POS, Retail

Companies: Microsoft, Kroger

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