Published / Updated:
March 22, 2019

This white paper focuses on digital publishers and the challenge to monetize digital content. As publishers are putting more focus to digital subscriptions, consumers are not catching up: only ;10-30% of people are subscribed to digital news.

In the white paper, we explain how telco partnerships are an organic match for digital publishers to grow their user base and revenue. We show how telco infrastructure can be leveraged for signing up users, collecting payments from them and launching bundle deals. We refer to our case study with Aftonbladet, who has seen a 20% increase in new users from implementing telco-based solutions.

In the end, we provide an overview of practical steps in addition to telco partnerships that digital publishers can consider for maximizing revenue.

About Fortumo

Fortumo is a digital enablement platform for app stores and digital service providers for user acquisition, monetization and retention. The company connects service providers with more than 350 mobile operators across Asia, Europe, Latin America, the Middle East and Africa.

Service providers use Fortumo's platform to manage the end-to-end customer lifecycle of mobile users on these networks through the company's  bundling , carrier billing and messaging solutions.

Fortumo's platform is used by thousands of leading digital merchants including Google, Amazon, Spotify, Electronic Arts, Schibsted, OLX and EasyPark. Founded in 2007, Fortumo has offices in San Francisco, Madrid, Beijing, Delhi, Singapore, Estonia, Hanoi and Taipei. For more information, please visit  https://fortumo.com.