March 25, 2019
Domino's Pizza is working with in-vehicle commerce creator, Xevo Inc., to launch AnyWare pizza ordering capabilities, which will be preloaded in Chrysler and GM cars beginning late this year. The in-vehicle Domino's app is powered by an automotive commerce platform in connected cars called Xevo Market, a news release said. Domino's told Pizza Marketplace via email, that GM and Chrysler will feature the systems in their cars, and will announce the models affected at a later date.
"At Domino's, we want pizza ordering to be simple and always within reach, no matter where a customer happens to be," Domino's Director of Digital Experience Chris Roeser, said in the release. "This new AnyWare platform will make ordering pizza easy, whether you're in the car waiting for the kids to finish soccer practice or you're on your way home from work."
Through the systems, customers can order from the pizza brand via in-vehicle touchscreen. In fact, once customers are logged into the system, they can place their most recent orders again, then follow their progress via Domino's Tracker to determine when the pie is out of the oven. The capability also allows customers to find the nearest local store and order from that location.
"We're excited to work with Domino's, and to have them join the Xevo Market platform, which is already live in millions of vehicles on the road today," Xevo CMO Brian Woods said in the release. "Domino's is the world's largest pizza company, and they've always been technological innovators. Xevo Market makes it possible for Domino's to reach people directly in their cars, streamlining mobile ordering to help busy consumers save time."
Domino's has not yet responded to a request for details about the initiative.
Photo: Provided
Topics: Mobile Apps, Restaurants
Companies: Xevo Inc., Domino's
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