Blue Bite reports results of US NFC marketing campaign

A campaign for travel app HotelTonight, which combined promotional videos shown on digital screens with the ability to download the app via NFC, QR code, Bluetooth or WiFi, saw a small but promising number of interactions via NFC, says the mobile marketing platform provider.

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Blue Bite reports results of US NFC marketing campaignBlue Bite reports results of US NFC marketing campaign

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