The video talks about how he innovates using BigDoor’s gamilification loyalty platform on his website. He uses the power of gamification to boost web registration. His problem is pretty my problem of major celebrities across the globe. He is now able to connect with fans, tweet with them personally, if happen to meet them at any events he can relate it with their profiles on his website & badges or levels he is on Chamillionaire website. The video is a very good example on how Gamification is helping to built loyalty & how loyalty from the website & social media is helping Chamillionaire to sell his new albums & endorsements generating payments on the launch hit records & most importantly it is cheaper than other traditional ways.

BigDoor is a Seattle based Startup dedicated to making the online world more fun with it’s powerful gamification technology. BigDoor has developed a gamified rewards program that helps publishers of all types add customized game mechanics to their sites or apps allowing them to increase user loyalty and engagement. Their clients include MLB, Chamillionaire and Nickelodeon.