Financial services in India are at a critical inflection point. Consumers have rapidly adopted smart phones and have increased expectations from their financial services providers. De-monetization and the GST have reshaped the macroeconomic landscape and will continue to do so in future, as will the Smart Cities initiative. Aadhaar, PAN and biometrics are creating fresh possibilities for e-KYC. New technologies, such as Artificial Intelligence/Machine Learning are becoming widely available, enabling innovative business models and paving the way for better approaches to serve customers.