One of the busiest commercial locations in Tokyo is to be equipped with an NFC-based information and advertising service.
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Following their successful inaugural event last year, organizers of Money2020 said they will again "explore the macro trends in payments and financial services innovation, such as the mobile Internet, open platforms and consumer empowerment." The event will bring together the broader worldwide community of innovators including retail, mobile, advertising and technology that are profoundly changing how consumers and businesses manage, spend and borrow money.
The Isis joint venture continues to gear up for a nationwide launch of its NFC-enabled Isis Mobile Wallet this year and has been in discussions with major U.S. banks along with merchants, NFC Times has learned.
The three telcos that make up the venture, Verizon Wireless, AT&T Mobility and T-Mobile USA, have been targeting the start of a commercial launch for this summer, but it could be delayed until the fall, perhaps the beginning of the fourth quarter, said sources.
MasterCard Worldwide is the latest payment scheme to work with Samsung Electronics, with plans to soon offer its PayPass application for embedded chips in new Samsung NFC phones, NFC Times has learned.
MasterCard, like Visa Inc., sees embedded chips in NFC phones as a promising option for banks and other issuers to introduce mobile payment at the physical point of sale in certain markets, using contactless point of sale terminals that support their contactless brands.

Oberthur Technologies' Dragonfly NFC SIM has received certification from MasterCard and Visa. The Dragonfly, which includes an "NFC Turbo Engine" hardware accelerator designed to shorten transaction times, is being tested by Thailand's largest mobile network operator in a public transport and payments pilot.
Samsung Electronics, along with Australia-based NFC marketing firm Tapit, UK-based out-of-home advertising company Chiel and terminal vendor VeriFone are rolling out NFC stickers to 80 taxis in the UK, as part of a promotional campaign for musician Robbie Williams’ upcoming Samsung-sponsored tour.
Tapit said the campaign is a pilot for a permanent deployment of NFC marketing on a larger number of taxis already equipped with VeriFone’s video advertising screens.
NFC could have a growing role in health and fitness applications, especially helping to collect and transmit data, though it’s not suited for all uses.
That’s according to panel discussion this week organized by the MIT Enterprise Forum’s NFC Cluster in Boson, titled “How NFC Will Keep Us Fit.”

"With the virtual store, we are taking online shopping to the next level by touching base with our customers and allowing them to shop from anywhere, anytime," says the online fashion and lifestyle portal's Nikhil Rungta.



Contactless specialist On Track Innovations has received an order for 30,000 NFC and contactless payment readers from a US-based supplier of technology solutions to the retail petroleum industry. The readers include support for Isis's SmartTap payments and offers technology and a custom designed antenna, allowing them to be installed as a kit in the unnamed customer's range of products. All the readers will be shipped this year.

Audio electronics maker SuperTooth has unveiled new Bluetooth headphones that can pair with other devices via NFC. The over-the-ear Freedom headphones, shown at CTIA this week, have a battery life of up to 15 hours and include controls to play, pause, change volume and change track. The headphones will be available this summer for US$149 in white, black or blue.

Think&Go has announced that Orange and mobile phone retailer Avenir Telecom are to trial its Dynamic NFC-Screens, which allow information to be transferred from a video screen to NFC phones. Orange will showcase the screens at a major sports event while Avenir will pilot the screens in Marseille. The screens will be commercially available from June 2013 with prices starting at €3,000.
Consumers in Europe did 19 million transactions with Visa-branded contactless bank cards in March, up by nearly 50% from December, announced Visa Europe Tuesday, which predicts monthly transactions will increase to 52 million by the end of 2013.
Visa noted there are now 58 million contactless cards running its payWave contactless application in Europe and 797,000 point-of-sale terminals that accept it, led by such countries as the UK, Poland and Spain. All or nearly all of the terminals also accept MasterCard PayPass.
By This email address is being protected from spambots. You need JavaScript enabled to view it. • nfcworld.com • 21 May 2013, 12:12 • Last updated 21 May 2013, 12:12

A survey published by digital security specialist Gemalto has shown a high demand for contactless and NFC payments in Dubai, with 85% of those polled saying they would 'like' or 'love' to use their mobile handset as a contactless payment method and 72% seeing no obstacle at all when using mobile NFC.

Israel-based contactless and NFC vendor On Track Innovations announced Monday it had received an order for 30,000 readers for point-of-sale terminals at retail gasoline stations in North America.
OTI noted in its announcement that the readers will not only support the contactless applications of the major payment schemes, such as Visa payWave and MasterCard PayPass, but also the Isis NFC SmartTap reader application. The vendor said it included SmartTap on the customized readers.
NFC marketing specialist TapNShow's NFC stickers have been hailed a success by exhibitors at the Sydney Royal Easter Show, a two-week celebration of Australian culture that attracts some 900,000 visitors annually.