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EMV in the US
Why Now &
Impact on Payment Innovation
with
Visa, MasterCard and Discover
BayPay Event - Menlo Park, CA
Dear BayPay Member,
Join us for our next event!
Topic: "EMV in the US - Why Now & Impact on Payment Innovation"
Time: April 2, 2012, 6:00p.m. to 9:00 p.m.
Location: Exponent Inc., 149 Commonwealth Dr., Menlo Park, CA
Before we start:
1. We are pleased to announce that we have partnered with Finovate so every BayPay Member can get 10% discount when registering at the upcoming Finovate 2012 conference in San Francisco on May 8 & 9, 2012 (Use code XXX). More information on our website (section Events - BayPay Sponsored Events).
2. Daniel Chatelain will moderate a panel on Mobile Commerce convergence and Loyalty on April 3rd at the upcoming MCPIS in San Francisco with Walmart, Home Depot, Subway and maybe a 4th major US retailer.
3. You can now download The BayPay Forum Mobile App from the Android Marketplace.
For this edition of The BayPay Forum, we have asked industry leaders Oliver Manahan (Vice President, MasterCard), Hap Huynh (Senior Business Leader, Visa), George Metropoulos (National Security Director, Discover), and Jane Cloninger (Partner, Edgar Dunn & Co) to share their vision about why, when and how EMV in the US will happen.
Come hear how EMV in the US will have a major impact on the payment infrastructure and innovations in general. This is not the first time that we have heard about chips in the US but we believe this time will be different.
Why?
First, if you travel abroad and in Europe in general, travelers are becoming increasingly burdened to pay with cash as magstripe cards won't be accepted
Second, fraud, while having been reduced in recent years, is on the rise again and future risks are increasing with more sophisticated attacks from fraudsters and organized crime.
Third, the payment ecosystem is evolving and risks exist for established players to be replaced by new payment schemes coming from Google, PayPal, Square, Isis, Facebook, diverse eWallets and other Merchant Close-loop cards. Once established, a change in creative business models may render the “sacro-saint” interchange obsolete. Mandating EMV and secure NFC at POS terminals could be a good way to slow down adoption of too creative competitors.
Fourth, some merchants like Wal-Mart with their international presence are already in other countries and have been pushing for deploying EMV at the POS to reduce cost of transactions.
Fifth, it is clear that while PCI is needed at a minimum to protect data, costs are still climbing and PCI is not really protecting the industry efficiently enough.
So, in this session, we will discuss what is behind the press releases and what to expect.
The event will start with a presentation from Edgar Dunn & Co to provide a better understanding overall of the EMV market.
This event is sponsored by Exponent, ABNote and Inside Secure:
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Agenda:
Jane Cloninger - Partner - Edgar Dunn & Co: Presentation on the EMV Market
Panel:
Panelists:
Oliver Manahan - Vice President - MasterCard
Hap Huynh - Senior Business Leader - Visa, Inc.
George metropoulos - National Security Director - Discover Financial Services
Moderator:
Daniel Chatelain - Managing Director - The BayPay Forum
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Other BayPay Sponsored Events
Mobile Contactless Payment Innovations Summit - Apr 3&4, 2012 - San Francisco, CA
$300 discount on this 2 day conference as a BayPay Member (Discount Code MP52) (more info)
FinovateSpring 2012 - May 8&9, 2012, San Francisco, CA
10% discount on this 2 day conference as a BayPay Member (Discount Code to use: BayPay10) (more info)
WIMA NFC MONACO April 11 - 13, 2012, Grimaldi Forum, Monaco
20% discount on this 3 day conference as a BayPay Member (Discount Code to use: BAYPAY2012) (more info)
Mobile : Payments | Conference & Exhibition 2012, Florida
Reduced pricing as a BayPay Member (Click on name of conference to register) (more info)
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